C-4 Command
A decision engine that scores every customer and tells dealers what to do next.
A dealer intelligence platform that transforms raw customer data into precision-targeted campaigns using persona modeling and life event triggers: turning advertising spend from guesswork into a data-driven growth engine.
11
OEM Programs Certified
15+
Life Event Trigger Types
6
Buyer Personas Modeled
$241K
Revenue at Risk Identified
$115K
Pipeline Value (Top 10)
21
High-Priority Opportunities
Market Intelligence
Decoding the 2026 Auto Market
A walkthrough of the intelligence layer behind C-4 Command: how raw dealer data becomes actionable market signal.
Visual Walkthrough
C-4 Command: Screen by Screen
01
Command Dashboard: pipeline health, revenue at risk, and high-intent customers at a glance
02
Dealer Intelligence: Purchase Propensity Scores, life event triggers, and campaign recommendations
03
Opportunity Pipeline: every customer scored, segmented by persona, and ranked by purchase intent
04
Sales Funnel: 5-tier Campaign Activation Ladder from Awareness through Urgent outreach
My Role
Product Designer & Builder
The Story
C-4 Command grew from a deep dive into the digital advertising space for car dealerships. Drawing on years of experience at USAA analyzing auto loan, insurance, and car-buying data, the prototype explores how persona modeling and life event triggers can transform a dealer's pipeline from a static list into a dynamic, scored, actionable growth engine.
The Challenge
Car dealerships spend heavily on digital advertising with limited ability to personalize at scale. Most CRM systems show who bought: not who is about to. The automotive market faces a structural affordability crisis: average new vehicle payments now exceed $774/month, with 1-in-5 buyers paying over $1,000. Dealers need a system that scores every customer in the pipeline, identifies life events signaling purchase intent, and recommends exact campaigns and channels to deploy: all while managing OEM co-op compliance across 11 certified programs.
The Approach
Built on a three-level scoring architecture: Level 1 assigns base scores to individual signals (lease expiration, service visits, address change, new child). Level 2 applies persona-weighted multipliers across 6 buyer archetypes (M1 Executive, M2 Established Professional, M3 Household Orchestrator, M4 Senior Leader, M5 Value-Conscious Earner, M6 Practical Budget Builder). Level 3 detects signal clusters within 90-day windows and routes customers into a 5-tier Campaign Activation Ladder. The Life Event Mobility Engine (LEME) tracks 15+ trigger types: from lease expirations to Amazon Garage repair-part searches: and routes customers into the right campaign tier automatically. The AI layer (Hermes) surfaces the top 3 recommended actions for each dealer each day.
The Outcome
A decision engine that tells dealers exactly what to do next. The dashboard surfaces high-intent untargeted customers, revenue at risk, and co-op funds expiring: turning the complexity of multi-channel advertising into a clear, prioritized action queue. The platform holds official certified provider status for 11 OEM programs including GM, Ford, Honda, Audi, Hyundai, Stellantis, Subaru, Mazda, Acura, JLR, and Maserati.
Features
Key Capabilities
Life Event Mobility Engine (LEME)
Tracks 15+ life event triggers: lease expirations, service visit patterns, household moves, new children, job changes, and even Amazon Garage repair-part searches: to predict purchase intent 60-90 days before active search begins.
3-Level Purchase Propensity Scoring
Base signal scores × persona-weighted multipliers × 90-day cluster detection = a composite Purchase Propensity Score (PPS) from 0-100+ that drives the 5-tier Campaign Activation Ladder from Awareness through Urgent outreach.
6-Persona OEM Segmentation Model
Distinct buyer archetypes (Executive, Established Professional, Household Orchestrator, Senior Leader, Value-Conscious Earner, Practical Budget Builder) each with unique trigger weights, channel preferences, and message frameworks validated against OEM purchase data.
Hermes AI Decision Engine
Hermes AI analyzes the full pipeline daily and surfaces a "What Should You Do Next?" recommendation set: specific campaigns, customer segments, budget allocations, and co-op fund utilization opportunities.
OEM Co-Op Compliance Suite
Certified for 11 OEM programs. Tracks fund availability, expiration dates, reimbursement rates, and creative compliance requirements: ensuring dealers never leave co-op money on the table while staying within brand guidelines.
PM Intelligence Dashboard
Quarterly consumer intent surveys, market share tracking, affordability index monitoring, and competitive intelligence: giving dealer principals the same market intelligence that OEM regional managers use.