Portfolio & Experience
The Work:
Five Products. Ten Case Studies. One Pattern.
Fragmented signals, unified into decision systems that scale.
10 Case Studies · 4 Organizations
Enterprise Experience
From USAA's onboarding engine to iPROMOTEu's identity architecture: each case study is a chapter in the larger argument about decision systems at scale.
The Larger Argument
These 10 cases build a single thesis.
Read the white paper to see how the connective tissue across all 10 case studies argues for a single architectural pattern: the decision layer.
Read the White PaperHow I Work
The Process
01
Discover
Human Centered Design sessions, user research, and stakeholder interviews to understand the real problem: not the stated one.
02
Define
Persona development, life event trigger mapping, and data analysis to frame the opportunity with precision.
03
Build
Rapid prototyping, iterative development, and data-driven roadmapping to ship products that actually work.
Experience
Career Timeline
USAA
Producer to Product Manager
The problem I inherited: USAA's onboarding workflow was a disconnected series of touchpoints with no unified logic for driving primacy (direct deposit acquisition). I built a 90-day trigger-based onboarding system with daisy-chained life event signals, reducing drop-off and measurably improving direct deposit conversion. I transferred to Car Buying, ran the first Human Centered Design session in the division, and launched a template-driven Learning Center covering auto loan, insurance, and maintenance. I owned OEM Discounts and built Tableau dashboards that powered roadmaps for Mercedes-Benz, BMW, and other OEM partners.
iPROMOTEu
Product Manager: Platform Modernization
The problem I walked into: a fragmented vendor integration ecosystem where manual onboarding had plateaued at ~90 suppliers despite the PromoStandards consortium establishing 8 API standards. I identified the architectural gap and began designing a data lake approach to normalize supplier data at scale, replacing one-off integrations with a reusable ingestion pipeline. I laid the foundation for what would become the NexusStream architecture.
Tend
Product Manager
The problem: cross-border fund transfers between the US and Mexico lacked a reliable, compliant digital rail. I implemented an enhanced onboarding workflow modeled on the USAA trigger-based approach, adapted for a dual-regulatory environment (US bank + Bank of Mexico City). I identified structural risk in a user-generated content strategy and redirected toward a controlled data model, navigating complex multi-stakeholder alignment across two banking systems.
Productable
Product Manager
The problem: the US Air Force had an innovation funnel generating volume but no visibility. Leadership couldn't measure quality or prioritize submissions. I built a scoring and decision layer on top of the funnel: structured exercises (TAM/SAM/SOM, ICP, MMR) that forced submissions through a qualification framework, plus a review portal for leadership to grade, pass, or fail innovations with documented rationale. I converted a noise-generating intake system into a signal-producing decision engine. The org was later acquired.
iPROMOTEu
Senior Product Manager
The problem: a post-acquisition integration crisis. The AiA acquisition created two parallel user bases on incompatible platforms, and the underlying ERP was a home-grown system with no scalability path. I led the full migration of AiA users to iSUITE, consolidating workflows, rationalizing data models, and preserving continuity for distributors. I simultaneously spearheaded the ERP upgrade from the legacy platform to NetSuite, leading discovery, requirements, and vendor alignment through March 2026.
Independent
Builder & Founder
I'm building decision systems in the open. Five prototypes shipped so far: NatureFirst (AI-powered flora/fauna identification), Anertia (authentic self-expression platform), C-4 Command (dealer intelligence engine with LEME scoring), NexusStream (data lake architecture case study), and Talox (SaaS for heavy equipment shops). Each explores a different application of the signal to context to decision framework.
The Operating System
A System of Systems
ibuildsystems.io
Four frameworks. One repeatable system. Applied across banking, fintech, government, and B2B SaaS to turn broken workflows into scalable revenue engines.